Navigating the New EU Packaging and Packaging Waste Regulation

In a bid to revolutionise strong packaging practices and streamline existing legislative initiatives across the European Union (EU) single market, the EU has introduced the Packaging and Packaging Waste Regulation (PPWR). This new regulation, set to enter into force in late 2024, aims to address the pressing issues of packaging waste and its environmental impact while promoting a harmonised internal market for packaging. Let’s dive into what this means for businesses and the everyday consumer and how it will shape our approach to packaging in the EU.